Cruse Watson Moss passed away at Glacier Hills in Ann Arbor, MI on August 21, 2018. He was born in Kent, Ohio on April 7, 1926 to C. Watson and Lucile Shafer Moss. He attended Ohio University, Athens, OH and received his BSISE degree in 1948 and Doctorate (Honorary) in 1985 from the same University. Surviving in addition to his wife of 69 years, Virginia Patton Moss, are two children, Carol Moss (Jeff) Loop, Michael Cruse Moss. Seven Grandchildren, Renee Virginia (Brian Luther) Moss, Catherine Moss Loop, Cruse Moss Loop, Patton Hays Loop, Elizabeth Patton Moss (Kurt) Pollock, Megan Potter Moss, Lucile Shafer Moss, Three Great-Grandchildren, Tula Moss, Andrew Pollock and Abigail Pollock. Preceding him in death were his parents, and eldest son, Stephen Patton Moss. Mr. Moss began his career with Kaiser-Jeep Corporation ultimately serving as President of the Automotive Division. Jeep developed the first SUV - The Wagoneer under his leadership. When American Motors acquired Kaiser Jeep in 1970, Mr. Moss formed AM General Corporation and served as its first President. AM General became the world’s largest manufacturer of tactical wheeled vehicles with factories worldwide. He subsequently joined White Motor Corporation, a Fortune 500 company and a leading worldwide manufacturer of heavy-duty commercial trucks, farm equipment and materials handling equipment as President and Chief Executive Officer and later became Chairman of the Board. Mr. Moss left White Motor Corporation in 1985, after the sale of White to Volvo, to devote full-time to the growth and development of General Automotive Corporation, which he founded. He retired from General Automotive Corporation in 1996. Mr. Moss was a longtime member of the Young Presidents Organization (“YPO”), Beta Theta Pi Fraternity and the VP Club in Ann Arbor. A memorial service will be held at the First Presbyterian Church, 1432 Washtenaw, Ann Arbor on September 10, 2018 at 2:00p.m. Memorial contributions may be made to, First Presbyterian Church or Beta Theta Pi Fraternity Scholarship Fund. Please visit the funeral chapel website to offer the family your condolences.
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